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The new version of sina Weibo will promote the platform strategy

Date:2011-11-07

DoNews on October 17, the new version of sina Weibo was officially opened and upgraded on the morning of October 17. It is understood that in addition to the bold adjustment of page layout, the new version of microblog also adds new applications such as instant messaging, photo albums and games, adding more community platform attributes.
Analysis shows that the revision of sina Weibo is an important measure to accelerate the Internet platform strategy.
According to netizens, when you log in to Sina Weibo at present, you will see a system prompt at the top of the home page. You can choose to upgrade and experience the new version of Weibo by clicking the prompt. The new version of Weibo provides both the experience version and the Standard Version, and the standard version is almost the same as the previous microblog interface. After choosing the experience version, netizens will first find that the new version of microblog adopts a three column wide version display plus a single-layer unified navigation page layout, which classifies and displays various types of community information of netizens.
Instant messaging has also been added to the new version of Weibo. After logging in to the new version of Weibo, netizens can see the microblog's online communication tool in the lower right corner of the page, which will show the number of users' current online friends. Click to expand this column, users can quickly find friends, and can set their own online, busy, invisible, leave and other display status, and can chat with any online friend in real time.
Another highlight of the new microblog is the game function. As a part of the open platform of sina Weibo, Sina Weibo game platform fully integrates microblog friend relationship. Earlier, Peng Shaobin, vice president of sina and general manager of microblog business department, once disclosed that in order to support third parties, the microblog game platform plans not to charge partners and developers any fees within one year.
Data shows that sina Weibo open platform has attracted hundreds of thousands of third-party developers. They have uploaded 3500 applications on the platform, and there are still 70000 to 80000 applications in the development or review stage. From the revised microblog page, the new version of microblog provides more recommended location and entrance for third-party applications. Some commonly used applications of netizens will be displayed in the left column of microblog homepage, and the application module is also set in the top navigation bar, which provides a convenient entrance for netizens to find their favorite applications. (end)

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